April 10, 2006

Drew Akroyd

1-800-CONCRETE

26640 Harding St.

Oak Park, Mi 48237

 

Drew,   

It has been about three years since our endeavor began with 1-800-CONCRETE, we at Buckeye Ready Mix,  believe that the relationship hs been very positive.  It is hard to quantify results, such as calls received to a certain phone number,  and determine if they result in an order and i will not attempt to do that. 

Before we were involved with 1-800-CONCRETE, we spent a lot of money advertising in the local yellow page phone directories.  Having 19 plants located in predominatly rural areas, the different yellow page phone books had grown to an almost unmanageable number.  We cancelled all ads and placed the smallest advertisement available in all of these areas,  while at the same time incorporating 1-800-CONCRETE into the ad.  The result was a $30,000 dollar savings in advertising with no noticeable decline in our COD orders and our cash sales remain strong and continue to grow.

We now receive around 500 calls per month and have no reason to doubt the success of our relationship with 1-800-CONCRETE. 

Sincerely,

 

Jefferey W. Young

Vice President Sales

Buckeye Ready Mix L.L.C.